Liberal Democrat Business Secretary Vince Cable has today launched a new campaign to encourage more young people to take up apprenticeships. 

The “Get In, Go Far” campaign is being supported by a number of employers across the country and coincides with the introduction of 40 new employer-designed apprenticeships in sectors including engineering, hospitality and the legal profession. 

To mark the launch of the campaign, Vince visited ITV studios in Leeds to meet TV production apprentices.

Vince said: 

“For too long there has been a divide between university and vocational education which has been damaging for both employers and young people. Placing university degrees and apprenticeships on an equal footing will help to break down barriers and better meet the needs of business. 

“Since I became Secretary of State we have expanded apprenticeship numbers greatly, particularly higher apprenticeships. The reforms to apprenticeships enable employers to design and deliver apprenticeships that meet their needs, giving young people valuable qualifications and helping them to build successful careers from television production to advanced manufacturing.”